Mass –customizing approach that has gained enormous popularity in the new economy has combined enterprenership with large corporations by making it real money-owner game.The new game is Franchising.Frachisee is acontractual association between the franchiser and the franchisee.franchising arrangement is termed as "an independent business person who agrees to sell the products or services of a parent company ,use its name adopt its policies in exchange for an exclusive territory".

Franchising is aform of marketig,a method of organising adistributive,in which aparent company grants an indvidual or a relative small company the right to do business in aprescribed manner,over acertain period of time in a specified area.

Franchise experts generally agree that the principal ingredient for a sucessful franchise are:

Sound and easy to replicate concept. A proven prototype. Adequate financial strength.

To put it in simple a franchisee is an indvidual who can become an Enterpreneur by combining the strengths of the principa/franchiser and Grow along with the principal/company.